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Price services for profit

Free service price calculator

Calculate in your browser

Enter the direct cost, allocated overhead and target gross margin to calculate a service price, expected profit and equivalent markup.

Visual guideBuild a sustainable service priceCombine cost, overhead and target margin.
Combine cost, overhead and target margin.COST$4,000+PRICE$5,200COST + MARGIN

Free, no sign-up, and the entered values stay in your browser.

Service selling priceLive calculation
USD
USD
%
Total cost$650.00
Required price$1,000.00
Gross profit$350.00
Equivalent markup53.85%
Allocate costs consistently and validate the result against capacity, local demand, tax and the exact customer scope before quoting work.

Formula

How the calculation works

Enter the direct cost, allocated overhead and target gross margin to calculate a service price, expected profit and equivalent markup.

Required price = total cost ÷ (1 − target margin). Markup = profit ÷ total cost.

Allocate costs consistently and validate the result against capacity, local demand, tax and the exact customer scope before quoting work.

Use the result

Move from calculation to a customer document.

Confirm the measurements, rates, tax treatment and project scope before relying on an estimate. Keep the calculation with the customer record, then place the verified figures in an itemized estimate, quote or invoice.

These browser calculations support planning and pricing. They do not replace field measurements, supplier quotations, payroll, accounting, tax, lending or professional advice.

Frequently asked questions

Questions about free service price calculator

Why is margin different from markup?

Margin divides profit by selling price. Markup divides profit by cost. A 35% margin requires more than a 35% markup.

What costs should a service price include?

Include direct labor, payroll burden, materials, subcontractors, travel and a consistent share of overhead before applying a profit target.

Can I use this price in a quote?

Yes. Confirm the scope and quantities, then itemize the service, taxes, deposits and terms in the quote generator.

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